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Nespresso Logo and Tagline - Slogan - Owner -
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Les slogans : BtoC vs BtoB • Bicom : identité de marque B-to-B & com'
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Diaporama "Les slogans que l'on connait tous..." - « Nespresso, What else ? » - 750g.com
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I- Context, Nespresso analysis by Clothilde Marchegay
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